The Great Business Debate @AML

     Text to come thegreatbusinessdebate.co.uk aml-group.com

BNY Mellon Boat Race @AML

AML were appointed to create an advertising campaign to communicate BNY Mellon’s lead sponsorship with the Oxford and Cambridge boat race on March 31st. The ‘Which blue are you?’ campaign lead all sponsorship activation. We then developed campaign guidelines and rolled them out across all communications pre boat race. The visual style captures the wakes […]

Land Rover @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

BBC Vancouver Olympics @Imagination

BBC Vancouver Olympics @Imagination

A cool, transparent look that visually referenced the ‘Look of the Winter Games’. We created a set of ice formations etched into the perspex. The simplicity of this approach allowed the set to adapt to varying Olympic colours. We integrated the backdrop of Vancouver city and the Olympic rings into the set to bring a […]

Google Android

Posted in Concept Generation
Google Android

Freelance involvement itchltd.com.

Ferrari @thebrewery

The communication of a Ferrari ‘lifestyle’ brand and supporting guidelines. Ferrari GB established a CRM programme to engage owners by offering opportunities to drive the legendary circuits of Europe. This initiative had two objectives: to reinforce awareness of the affinity between Scuderia Ferrari Formula One cars and Ferrari production vehicles and to stimulate greater levels […]

Travelex @Imagination

Posted in Concept Generation
Travelex @Imagination

Launching Travelex’s new product GEO, the next generation in payments. A new business product that allows banks to transfer money in a more innovative way, this influenced the stand’s design. A minimalist approach conveyed the future direction of Travelex business. Despite a tight budget the stand had a premium presence, subsequently gaining Travelex more high-profile […]

The Glass Academy @AML

AML were appointed to build a new brand for British Glass. An e-learning portal where users can tap into similar programmes in the glass industry. We produced a fresh and innovative identity that attracted significant media interest and the film has been used to promote the Glass Academy initiative in schools and colleges. theglassacademy.org aml-group.com.

Jaguar @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

Iveagh @AML

AML were appointed to redefine Iveagh’s brand positioning and create a campaign to launch their services and products in a wider market place post RDR. Iveagh have looked after the Guinness family wealth since 1886. We developed a distinctive look and feel for the brand campaign that firmly positions Iveagh in a modern investment space […]

Disney Media @Imagination

A versatile European look and style to launch Disney’s new global media product to promote all of Disney’s properties. I designed a diverse kit of environmental graphics to be transported easily to local markets within Europe. This was also to meet market budgets and respect the restrictions of venues. imagination.com.

Land Rover Environments @Imagination

Posted in Concept Generation
Land Rover Environments @Imagination

Creating a conceptual design studio and graphic finishes that reflected the environment for Land Rover at the Geneva motor show. imagination.com.

Samsung at Vancouver Olympics @Imagination

Samsung at Vancouver Olympics @Imagination

Samsung commissioned Imagination to create an innovative hub for athletes, spectators and their families to enjoy a premium experience within Vancouver Live City site. I developed a brand-relevant identity and a suite of environmental designs to reflect the Winter Olympic Games. The Samsung brand area encouraged the public to interact with digital content. Research has […]

Samsung at Beijing Olympics @Imagination

Helping Samsung leverage its participation as a top sponsor for the Olympics. Imagination created a unique, immersive and memorable experience to engage athletes and spectators to add value to their Olympic experience. The Samsung Pavilion captured the Olympic spirit and encouraged everyone to have fun with Samsung wireless products. Creating an identity and a centre […]

Ford and Mazda @Imagination

Posted in Concept Generation
Ford and Mazda @Imagination

A few examples of motor show involvement, predominantly Ford, Mazda, Jaguar and Land Rover. From concept to delivery in 2d, digital and environments. Numerous engagement pieces are produced to launch new vehicles. Above is an example of the Ford KA alongside Ford’s involvement in the feature film James Bond: Quantum of Solace, the collateral needed to communicate Ford’s ‘Individual’ […]

BBC Commonwealth Games Delhi @Imagination

Posted in Concept Generation
BBC Commonwealth Games Delhi @Imagination

I worked closely with the BBC to deliver a culturally relevant studio set to broadcast the Delhi Common Wealth Games to a UK audience. A small budget with optimum impact. A fusion of sports and colours reflecting Indian culture. Visually, the set worked in stages, depending on camera angles. A bold foreground enticed the viewer […]

BBC Sports Personality of the Year @Imagination

Imagination worked closely with the BBC and Liverpool’s Echo Arena to create a great spectacle. The live broadcast seated a 9,000 audience and a 9.7 million TV viewers was the biggest in the BBC’s history. Pushing the boundaries of physical possibilities for live performance spaces. The set was designed around Olympic ring influences with a […]

Ford WRC Rally @Imagination

Leveraging on Ford’s partnership with World Rally and its Sponsors meant re-creating a 360 brand experience for Ford. In collaboration with Mindshare, I created a new global kit which aims to maximise exposure for Ford and its invested sponsors. The kit travels globally to all World Rally events and creates a consistent ‘look & style’ […]