The Great Business Debate @AML

     Text to come thegreatbusinessdebate.co.uk aml-group.com

BNY Mellon Boat Race @AML

AML were appointed to create an advertising campaign to communicate BNY Mellon’s lead sponsorship with the Oxford and Cambridge boat race on March 31st. The ‘Which blue are you?’ campaign lead all sponsorship activation. We then developed campaign guidelines and rolled them out across all communications pre boat race. The visual style captures the wakes […]

Land Rover @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

BBC Vancouver Olympics @Imagination

BBC Vancouver Olympics @Imagination

A cool, transparent look that visually referenced the ‘Look of the Winter Games’. We created a set of ice formations etched into the perspex. The simplicity of this approach allowed the set to adapt to varying Olympic colours. We integrated the backdrop of Vancouver city and the Olympic rings into the set to bring a […]

Ferrari @thebrewery

The communication of a Ferrari ‘lifestyle’ brand and supporting guidelines. Ferrari GB established a CRM programme to engage owners by offering opportunities to drive the legendary circuits of Europe. This initiative had two objectives: to reinforce awareness of the affinity between Scuderia Ferrari Formula One cars and Ferrari production vehicles and to stimulate greater levels […]

The Glass Academy @AML

AML were appointed to build a new brand for British Glass. An e-learning portal where users can tap into similar programmes in the glass industry. We produced a fresh and innovative identity that attracted significant media interest and the film has been used to promote the Glass Academy initiative in schools and colleges. theglassacademy.org aml-group.com.

Jaguar @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

Samsung at Vancouver Olympics @Imagination

Samsung at Vancouver Olympics @Imagination

Samsung commissioned Imagination to create an innovative hub for athletes, spectators and their families to enjoy a premium experience within Vancouver Live City site. I developed a brand-relevant identity and a suite of environmental designs to reflect the Winter Olympic Games. The Samsung brand area encouraged the public to interact with digital content. Research has […]

Shell Visual Identity @Imagination

Shell Visual Identity @Imagination

An evolution of the Shell visual identity to bring greater consistency to communication, elevate brand profile and strengthen brand attribution. At Imagination, we developed a modular system with the strength and integrity to bring alignment to all primary, sub and co-brands across media, globally. Inheriting some of Shell’s core identity components. Creating a robust colour […]

Samsung at Beijing Olympics @Imagination

Helping Samsung leverage its participation as a top sponsor for the Olympics. Imagination created a unique, immersive and memorable experience to engage athletes and spectators to add value to their Olympic experience. The Samsung Pavilion captured the Olympic spirit and encouraged everyone to have fun with Samsung wireless products. Creating an identity and a centre […]

Ford WRC Rally @Imagination

Leveraging on Ford’s partnership with World Rally and its Sponsors meant re-creating a 360 brand experience for Ford. In collaboration with Mindshare, I created a new global kit which aims to maximise exposure for Ford and its invested sponsors. The kit travels globally to all World Rally events and creates a consistent ‘look & style’ […]

Gas Jeans @FourIV

Rebranding Gas. Freelance involvement fouriv.com.