BNY Mellon Boat Race @AML

AML were appointed to create an advertising campaign to communicate BNY Mellon’s lead sponsorship with the Oxford and Cambridge boat race on March 31st. The ‘Which blue are you?’ campaign lead all sponsorship activation. We then developed campaign guidelines and rolled them out across all communications pre boat race. The visual style captures the wakes […]

Land Rover @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

BBC Vancouver Olympics @Imagination

BBC Vancouver Olympics @Imagination

A cool, transparent look that visually referenced the ‘Look of the Winter Games’. We created a set of ice formations etched into the perspex. The simplicity of this approach allowed the set to adapt to varying Olympic colours. We integrated the backdrop of Vancouver city and the Olympic rings into the set to bring a […]

Shell Galleria Ferrari Campus @Imagination

Helping Shell leverage investment in its technical partnership with Ferrari. I developed a suite of environmental graphics for the exhibition, aimed at school parties and general visitors. This included applications on desk tops, plinths and floor surfaces promoting memorable facts and figures relating to Shell products and Scuderia Ferrari in Formula One. Subsequently, the visual […]

The Glass Academy @AML

AML were appointed to build a new brand for British Glass. An e-learning portal where users can tap into similar programmes in the glass industry. We produced a fresh and innovative identity that attracted significant media interest and the film has been used to promote the Glass Academy initiative in schools and colleges. theglassacademy.org aml-group.com.

Jaguar @Imagination

Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital. New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each […]

Iveagh @AML

AML were appointed to redefine Iveagh’s brand positioning and create a campaign to launch their services and products in a wider market place post RDR. Iveagh have looked after the Guinness family wealth since 1886. We developed a distinctive look and feel for the brand campaign that firmly positions Iveagh in a modern investment space […]

Disney Media @Imagination

A versatile European look and style to launch Disney’s new global media product to promote all of Disney’s properties. I designed a diverse kit of environmental graphics to be transported easily to local markets within Europe. This was also to meet market budgets and respect the restrictions of venues. imagination.com.

Shell Visual Identity @Imagination

Shell Visual Identity @Imagination

An evolution of the Shell visual identity to bring greater consistency to communication, elevate brand profile and strengthen brand attribution. At Imagination, we developed a modular system with the strength and integrity to bring alignment to all primary, sub and co-brands across media, globally. Inheriting some of Shell’s core identity components. Creating a robust colour […]

Samsung at Beijing Olympics @Imagination

Helping Samsung leverage its participation as a top sponsor for the Olympics. Imagination created a unique, immersive and memorable experience to engage athletes and spectators to add value to their Olympic experience. The Samsung Pavilion captured the Olympic spirit and encouraged everyone to have fun with Samsung wireless products. Creating an identity and a centre […]

BBC Sports Personality of the Year @Imagination

Imagination worked closely with the BBC and Liverpool’s Echo Arena to create a great spectacle. The live broadcast seated a 9,000 audience and a 9.7 million TV viewers was the biggest in the BBC’s history. Pushing the boundaries of physical possibilities for live performance spaces. The set was designed around Olympic ring influences with a […]

Bollinger @Imagination

Bollinger @Imagination

An ad campaign to re-establish the Bollinger brand. imagination.com.