AML were appointed to redefine Iveagh’s brand positioning and create a campaign to launch their services and products in a wider market place post RDR. Iveagh have looked after the Guinness family wealth since 1886. We developed a distinctive look and feel for the brand campaign that firmly positions Iveagh in a modern investment space with traditional values. The gold framed device uses members of the Guinness dynasty to represent their product range and creates an interactive wall of wealth in a modern gallery space online. 100% client satisfaction and click through rates that exceeded industry averages.