Jaguar Land Rover appointed Imagination to create a new corporate and visual identity for both brands. This included logo redesign, badge design, corporate lockup, global guidelines for each brand covering visual styling, print advertising, tv end frames, radio and digital.
New and refined logos, wordmarks and vehicle badging. There are key visual elements that support each brand across all communications and vehicle architecture.
Land Rover move from a dual-brand strategy (Land Rover & Range Rover) to a ‘One Brand’ approach. Land Rover is now the primary brand. The visual identity system uses a new tab device to enhance stand-out and prominence of the brand.