Building an engaging advertising campaign ‘Which blue are you?’ for main sponsors BNY Mellon and Newton. I was inspired to create a visual style that captured the wakes in water which allowed me to position the BNY Mellon brand centrally through communication channels. I developed campaign guidelines and rolled them out across: posters, digital, website, interactive video, a free App ‘Row off’ to win cash prizes, social, livery, signage, press and event merchandising.