Nova delivered a new brand identity for one of the world’s leading resources for expert-led, evidencebasad parental advice. The new platform is designed to offer free how-to videos, FAQs and articles online. Inspired by the biological process of a pearl I illustrated stages of development to create a symbol of a parent and child within. It symbolises purity and its protective shell relates to parenthood that radiates through the visual language.

Nova worked on an entire brand refresh for our company. They really listened and understood our audience. They helped us transform the look of our business and bring our brand to life through simple ideas that could live on and offline. Their customer centric approach ensured our users could access and engage with content through good design and copy that spoke directly to parents whilst being tonally sensitive in topics. I would ask them to help us again without hesitation. I’d highly recommend Nicola to others needing branding and online.

Diana Hill, Award-winning BBC science documentary film-maker

Nicola is without doubt the most creative professional I have commissioned. Essential Parent ‘EP’ now feels future proof. She understood our challenges in this sector and translated her ideas through simple and effective design solutions. We refreshed everything, from the name, logo, guidelines through to our new online platform (coming soon!) to create unique user experiences. Communicating to our audience succinctly will encourage parents to access content simply, engage with other parents, learn facts simply and even get involved in a bit of gaming and future AI too. 

Rebecca Chicot PhD

Co-Founders of The Essential Parent Company
Essential Baby Care Guide shortlisted for Best Innovation in Mother & Baby Awards 2013


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