Leveraging on Ford’s partnership with World Rally and its sponsors meant re-creating a 360 brand experience for Ford. In collaboration with Mindshare, I created a new global kit which aims to maximise exposure for Ford and its invested sponsors. The kit creates a consistent ‘look & style’ for its followers and adds value to Ford and its sponsors.
Implementing through areas such as the car, rally drivers clothing, merchandise, environmental graphics, branded pit areas, hospitality units, lorry branded carriages which raised its profile on TV, on-the-road and dedicated World Rally Team involvement within Ford’s auto show presence.