Creating a new corporate and visual identity for Jaguar Land Rover. This included logo redesign, vehicle badging, corporate lockup, global guidelines for each brand covering visual styling across all advertising, digital and environments. Additional new visual elements support each brand such as imagery and typography that work across all communications and vehicle architecture. New 3D principles for solo and co-branded environments such as retail and live experience were also introduced.
Redesigning Jaguar as a more performance based brand meant the marques inhabited a more animalistic, daring quality while Land Rover moved from a dual-brand strategy (Land Rover and Range Rover) to a ‘One brand’ approach so it required a modernised logo marque that aligned to its heritage and matched global ambitions through a robust governance system.
It is with great pleasure I recommend Nicola. We have worked together at Imagination for six years. She has consistently displayed a high degree of integrity, responsibility and ambition. She is an immensely dedicated and hard working, inspirational creative lead. She has performed pivotal roles on our work for Ford, BBC, BT, Shell, Samsung and latterly winning and delivering the corporate and visual identities for Jaguar and Land Rover. Her good judgment and mature outlook ensure a practical approach. An asset to any organisation and I’m happy to give her my wholehearted endorsement.
Julian, Imagination, Chief Creative Officer