Helping AML develop a global brand platform and advertising for Robeco. The visual idea articulates the firms engineered, analytical approach and aligns to audiences globally. Campaign elements combine real people with Robeco’s unique view of the world through wireframe. We created examples in CGI animation which could then be repurposed to demonstrate how the wireframe can be used across all tiers and channels. It was documented through a comprehensive style guide that provides the wider team templates and principles on how to recreate.