Helping Samsung leverage its participation as a top sponsor for the Olympics. We created a unique, immersive and memorable experience to engage athletes and spectators to add value to their Olympic experience. The Samsung Pavilion captured the Olympic spirit and encouraged everyone to have fun with Samsung products.
I created a brand-relevant identity within the Olympic site to inspire, entertain and engage people. A place to unite people with a tangible sense of Samsung’s innovation – a place to create and leave a sustainable message at a moment in Olympic history. Exceeding expectations on the Olympic Green the pavilion was highly commended by local government and Olympic officials and subsequently documented by the National Geographic Channel for its design and construction.