Helping Samsung create an innovative hub for athletes and spectators to enjoy a premium experience within the Vancouver Live City site.
I created a brand-relevant identity and a suite of environmental designs to echo the Samsung ellipse. It captured Samsung’s dynamism and its coolness reflected the Winter Olympic Games well. It encouraged people to interact with digital content. With 8,000 visits a day and over 18,000 uploads, it became a memorable canvas for people to participate and contribute to history at an Olympic event saluted for its expression of the spirit of the Games.