Helping Shell leverage investment in its technical partnership with Ferrari. Employing the new Shell visual identity, this project contributed to the development of the environment and digital side of Shell’s brand. I developed a suite of graphics and the interior look and style for the permanent exhibition at the Ferrari factory in Maranello. The content of the exhibition, aimed at school parties and general visitors, unfolds the story of two partners committed to innovation at the pinnacle of motor sport. Applied through desktops, plinths and floor surfaces promoting memorable facts and figures relating to Shell products and Scuderia Ferrari in Formula One.
Subsequently, the visual treatment was adapted for the exterior and interior of the Shell Track side Laboratory, a unique facility which supports Scuderia Ferrari at every Formula One race meeting. Again, the intention was to promote Shell in the context of Ferrari territory.