Helping Shell leverage investment in its technical partnership with Ferrari.
I developed a suite of environmental graphics for the exhibition, aimed at school parties and general visitors. This included applications on desk tops, plinths and floor surfaces promoting memorable facts and figures relating to Shell products and Scuderia Ferrari in Formula One.
Subsequently, the visual treatment was adapted for the exterior and interior of the Shell Trackside Laboratory, a unique facility which supports Scuderia Ferrari at every Formula One race meeting. Again, the intention was to promote Shell in the context of Ferrari territory – in this case, the Scuderia Ferrari garage.